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Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter.

by Lee, Kiefer | Carter, S., (Steve).

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 LE GL.

Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter.

by Lee, Kiefer | Carter, S., (Steve).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 LE GL.

Global marketing management : changes, new challenges, and strategies / Kiefer Lee; Steve Carter

by Lee, Kiefer | Carter, S., (Steve).

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 LE GL.

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